Pre Sales Consultant (IT-Software)
Job Details
Full Job Description
'Pre sales' is an umbrella term for all of the activities that are done before a customer is acquired. Pre Sales Specialist lay the groundwork for their sales team to be successful. They analyze the market, run focus groups and craft pitches for Sales Consultants to use in the field. The Pre Sales's level of involvement in each step of the sales cycle varies from employer to employer. They may act as sales support for Sales Consultants and Channel Manager throughout the entire sales process.
Analyze Potential Markets Before Product Launch
Pre Sales Consultant are responsible for analyzing market data to determine the ideal customer for a given product. This is one of their most important duties, as the success of their sales pitch depends largely on the accuracy of their analysis.
Craft Sales Pitches for Sales Team
Pre Sales Consultant use the data mentioned above, coupled with their sales expertise, to craft sales pitches for their sales team. This duty also involves presenting sales pitches to the decision makers of a given campaign.
Assist Sales Team in Qualifying Prospects
Pre Sales Consultant help their sales team qualify leads by using their deep understanding of the product's ideal customer pain points. They may even have the initial phone or digital contact with leads.
Demonstration System
Prepare the demo system with good and clean data for presentation and support sales & channels partners in the demonstration.
Provide Product Knowledge Support to Sales Team
Pre Sales Consultant know the given product better than anyone on the sales and marketing teams. This deep product knowledge is required to write a sales pitch that highlights the product's features and benefits.
Participate In Strategy Meetings With Marketing Team
Pre Sales Consultant don't just work with the sales team. They are also responsible for attending and contributing to strategy meetings held by the marketing team. Their goal is to make sure their pitch is aligned with the marketing campaign.