Marketing Executive

Full Job Description

• Conceptualize overall marketing strategy in line with product/event and company direction
• Develop and implement product marketing strategic initiatives including process and framework around go-to-market, market segmentation, product launches and messaging
• Monitor, analyse and evaluate market and brand trends, consumer behaviour and competitor activity to drive input for product strategy, roadmap, as well as marketing and sales enablement
• Build on product messaging that sets new products apart from others in the market to give them a unique selling point
• Communicate the vision and value of new products to the sales team and develop sales content that facilitates the selling process
• Accountable for producing high quality creative content, product demos, videos, presentations, blogs, webinars, competitive analysis, whitepapers and thought leadership content
• Work closely with content creator to ensure content is consistent with marketing direction
• Championing the ecosystem, through building presence, community advocacy, programs, and partner relationship
• Monitor and report weekly performance
  
  

• About 3-5 years experience in product marketing, professional services, and/ or sales engineering
• Preferably with previous B2B experience
• Strong market research and analytical skills
• Strong commercial acumen with offline marketing & digital marketing experience
• Experience in high tickets product
• Good command of English and Mandarin is beneficiary