Executive Director, Product and Marketing (Insurance)

Full Job Description

Must- Haves

• A minimum of 10 years of relevant work experience.
• Additional knowledge and experience in the insurance and assistance industry is a beneficial asset.
• In-depth understanding of the business and industry, including staying informed about market trends, emerging markets, and competition landscape.
• Results-driven individual with the ability to independently organize, plan, and execute tasks within set deadlines.
• Proficient in collaborating with internal and external stakeholders across different levels and locations.
• Skills in online and social media marketing, either through in-house management or utilizing external expertise.
  
  

• Lead the product or service development process from concept to market launch, covering ideation, validation, prototyping, marketing, development, launch, and ongoing improvement.
• Collaborate with both internal and external stakeholders to consistently generate and refine product and service ideas.
• Conduct comprehensive market research to identify target audiences, analyze competitors, assess market potential, and stay informed about industry developments. Use this data to develop necessary business cases.
• Develop products and services tailored to market needs, leveraging the organization's unique capabilities and competitive advantages.
• Create and maintain a repository of the organization's product list, features, marketing materials, and distribution channels.
• Implement strategic marketing initiatives, including managing the organization's online presence and social media to build and engage with the audience.