E-commerce Specialist (Web Marketer)


Job Details

Petaling Jaya, Selangor, Malaysia
Decathlon Malaysia
22.04.2024

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Full Job Description

Objectives

Web Marketer's job scope includes end-to-end management of his assigned product/sports categories on the digital sales channels and being the digital marketing strategist to drive category/brand visibility, sales & margin growth.

Responsibilities

As Web marketer, I will have the responsibility of managing from A-toZ the business for your allocated sport categories across all digital sales channels for Decathlon Malaysia.  

Key responsibility areas

Sales 

  • I am responsible for achieving the sales & margin targets for my product/sports categories through planned commercial initiatives.
  • I regularly debrief and review my commercial initiatives through data analysis and make action plans.

Availability 

  • I lead the online product implantation/availability to be in time for each season across all DECATHLON digital platforms in coordination with the operations team.

Segmentation 

  • I clearly segment my products for various marketing and sales purposes with a good understanding of the seasonality and features.

Shopping Experience 

  • I manage the layout(universe page/landing page) dynamically with the design team to provide the best customer journey across all digital sales channels.

Content 

  • I create content around my categories to propose to customers a full set offer to let them start the sports easily with a specific merchandising.
  • I will optimize all pages to make them indexable in Google(SEO).

Main KPI

  • Overall customer satisfaction of Shopping experience across all digital channels 
  • Achievement of performance targets (sales volume, growth, margin) of my business domain.
  • Analyze the data to better manage my performance and communicate with related stakeholders.

Requirements

  • Bachelor's degree.
  • Self-motivated with a clear passion for sport.
  • Strong communication skills in English (written and spoken) are essential.
  • Minimum 2 years experience in web merchandising preferably in E-commerce industry.
  • Experience in marketing platforms like Lazada, Shopee, Zalora are preferred.
  • Technical aptitude with web based tools (e.g G Suite) and proficiency with Microsoft Office Suite especially Excel
  • Knowledge of retail sales, brand management and good understanding of consumers using analytical skills and insights.
  • Ability to perform under pressure in challenging environment and work independently with minimum supervision.
  • Have a strong desire for continuous improvement and eager to learn.

Note:

You job application will be redirected to our internal career page. Do fill in the necessary to complete your job application with Decathlon Malaysia

What you can expect

Join a global organization of people who are connected through Sports

Competitive benefits and bonus system

Employee discount

Be apart of our exclusive Shareholding Program

Wide range of career opportunities locally and globally